WordPress Website Audit
Before you spend on ads or a redesign, know exactly what’s holding your real-estate site back. I run a deep WordPress audit, technical, SEO, content, speed, IDX/MLS, and conversion so you get a clear, actionable plan to win local searches and capture more leads.
What I check (end-to-end)
Technical Health
HTTPS/SSL, mixed content, redirects (301/302), canonical tags, robots.txt, XML sitemaps, crawl depth, 4xx/5xx errors.
IDX/MLS Integrity
feed sync, map/search UX, single-listing pages, off-market handling, no iFrames (indexable pages), vendor compliance.
On-Page SEO
titles, metas, H1–H3 structure, internal links, schema RealEstateAgent /LocalBusiness + Listing), thin/duplicate pages.
Local SEO
NAP consistency, Google Business Profile cues on site, service-area/neighborhood pages, embedded map best practices.
Content & UX
area/ neighborhood hubs, listing grids, lead magnets, CTAs (tour/valuation/call/ WhatsApp), readability, accessibility basics.
Analytics & Tracking
GA4 events (calls, forms, WhatsApp), Search Console coverage, goals, UTM discipline, spam-filtering on forms.
Core Web Vitals & Speed
LCP, CLS, INP, mobile vs desktop, image sizing/WebP, lazy load, font delivery, caching/CDN, script bloat.
You’ll get (deliverables)
Scorecard
(green/yellow/red) across Tech, Speed, SEO, IDX, Content, Local.
Prioritized Fix List
with effort/impact labels (Quick Wins, Next, Deep Fixes).
30/60/90-Day Roadmap
to roll out improvements without hurting rankings.
Issue Spreadsheet
(URLs, what’s wrong, how to fix, proof) ready for your team.
Speed & CWV Report
with a plain-English summary and repeatable playbook.
Real-estate modules I can include
- Access & Crawl safe, read-only access + full crawl to map issues.
- Measure CWV tests, mobile checks, template sampling, IDX review.
- Diagnose group problems by theme; find root causes (not just symptoms).
- Plan to create the fix roadmap, assign owners (dev/SEO/content), set KPIs.
- Review present findings on a call; you keep all docs and the recording.
Quick wins I usually unlock
- Compress/resize hero images, serve WebP, defer heavy scripts → fast LCP.
- Fix canonicals + sitemap logic → cleaner indexing and fewer duplicates.
- Add sticky “Schedule a Tour / Get Home Value / Call” CTAs → higher leads.
- Tighten internal links from blogs → area pages → listings → forms.
- Swap iFrame IDX widgets for indexable templates (when vendor allows).
Real-estate issues I often find (and fix after)
Duplicate city/area pages • thin neighborhood hubs • iFrame IDX (not indexable) • slow gallery scripts • broken canonical/redirect chains • tag/category bloat • missing Listing/LocalBusiness schema • forms not tracked • WhatsApp/call buttons without events • off-market listings causing soft-404 mess.
Frequently asked question
Everything is non-destructive. Fixes are recommended, not auto-applied.
Read-only WordPress + hosting/Analytics/Search Console helps. I can start with less.
Yes. I check theme/IDX specifics and propose safe optimizations.
You can implement internally, or I can handle fixes your call.