Custom WordPress Websites
Your website isn’t just a brochure it’s your lead engine. I design and build custom WordPress sites for agents, teams, and brokerages that look premium, load fast, and guide visitors to call, book a tour, or request a valuation. IDX/MLS friendly, SEO-ready, and easy for your team to edit.
What’s included
Discovery & Strategy
goals, audiences, offers, sitemap, wireframes
Custom Design (Figma → WordPress)
Modern layouts, clear CTAs, trust cues
Elementor/Theme Builder
Reusable headers/footers, templates, global styles
IDX/MLS-Ready Structure
listing/search sections, single-listing templates
Area/Neighborhood Hubs
dynamic “Just Listed,” price bands, FAQs, map blocks
Lead Capture Everywhere
sticky CTAs, forms, WhatsApp/call buttons, pop-ins
Local SEO Foundations
clean slugs, internal links, schema, XML sitemaps
Performance Pass
image sizing/WebP, lazy load, cache/CDN, CWV tweaks.
Performance & CWV
WebP, lazy load, cache/CDN, LCP/CLS/INP tuning
Accessibility Basics
color contrast, focus states, alt text, keyboard nav
Stacks I work with: Elementor Pro, Hello/Astra/GeneratePress, Bricks combo, Houzez, RealHomes, WPL/Realtyna, Estatik.
How we’ll build it (simple & predictable)
Plan
sitemap, wireframes, copy blocks, SEO structure for city/area pages
Design
high-fidelity mockups with conversion-focused sections
Build
Theme Builder + templates; mobile-first, pixel-true pages
Connect
forms → CRM, IDX modules, schema, GA4 events
Polish & Launch
speed pass, QA, redirects, sitemaps, handover videos
Real-estate modules I can include
- Listing grids & carousels (badges: New, Reduced, Open House)
- Draw-on-map search or quick filters (beds, baths, price, DOM, type)
- Agent/Team pages with calendars, reviews, and social proof
- Market update blocks (stats, recent posts) and neighborhood FAQs
- Lead magnets (valuation, buyer/seller guides) with email capture
Built-in safeguards (future-proof)
- Indexable listing/area pages (no iFrames)
- Canonicals & smart noindex on infinite search results
- URL strategy that survives theme/IDX vendor changes
- Minimal plugins; clean DOM; templated components for scale
- Clear editing guide so your team can update pages without breaking layout
Problems I prevent/fix
Slow hero sliders • cluttered mobile spacing • duplicate city pages • weak CTAs • form tracking not firing • messy URLs after redesign • Core Web Vitals drops • “beautiful but empty” pages that don’t convert.
Frequently asked question
Yes 301 map, sitemap, canonicals, and post-launch monitoring are standard.
Most likely. I work with Hello, Astra, GeneratePress, Houzez, RealHomes, Bricks, and custom stacks.
Absolutely—global styles + Elementor templates + short Loom videos.
Right-sized images, lazy load, deferred scripts, cache/CDN, and CWV tuning.