SEO-Optimized Websites
Pretty won’t rank on its own. I build SEO-optimized WordPress sites for agents, teams, and brokerages that load fast, structure content for search, and convert visitors into calls, tour requests, and valuation leads. IDX/MLS-friendly, local-first, and easy for your team to update.
What’s included
Site Architecture (SEO-First)
clean URL strategy, siloed menus, city → neighborhood → listing paths
Keyword-Informed Templates
H1–H3 structure, copy blocks, internal link prompts baked into pages
Local SEO Foundations
NAP cues, embedded map best practices, location schema, service-area logic
Indexable IDX/MLS Setup
no iFrames, canonicals on results, listing/area schema, off-market handling
On-Page SEO
titles, metas, alt text, FAQs, internal links, outbound authority links where useful
Technical SEO
robots.txt, XML sitemaps, canonical tags, redirects, 404 strategy, pagination rules
Performance/CWV
optimized images (WebP), lazy load, caching/CDN, script defers, LCP/CLS/INP tuning
Content System
reusable sections for neighborhoods, market updates, guides, and lead magnets
Real estate pages I optimize
City & Neighborhood Hubs
with dynamic “Just Listed,” map, schools/commute highlights, FAQs
Single-Listing Pages (SLP)
with features, galleries, schema, similar homes, soft gates for lead capture.
Search/Results
with safe indexation (canonical/noindex patterns) and ultra-clear filters
Agent/Team
credibility pages with reviews, specialties, areas served, and book-a-call CTAs
Resource Library
(buyer/seller guides, market updates) feeding internal links to area pages
How it works
- Discovery & Keyword Map define cities, neighborhoods, and niches (luxury, waterfront, condos).
- Architecture & Templates plan slugs, internal links, and on-page elements inside Elementor/Bricks.
- Build & Optimize implement speed, schema, titles/metas, and IDX rules.
- QA & Launch crawl, fix duplicates, submit sitemaps, validate schema/CWV.
- Measure & Improve GA4/SC checks, quick wins, content ideas for growth.
Built-in safeguards (for rankings that stick)
- No iFrames for core listing/area content → indexable pages
- Soft-404 control for off-market listings and expired URLs
- Slug governance to survive theme or IDX vendor changes
- Image & script discipline to keep CWV green on mobile
Problems I prevent/fix
Duplicate city pages • thin neighborhood content • slow listing galleries • messy canonicals • orphaned blogs • tag/category bloat • forms not tracked • weak internal links • keyword cannibalization.
Frequently asked question
Yes, your site will reinforce GBP with NAP, service-area pages, and entity cues.
If it’s sound and fast, yes, I’ll retrofit SEO structure and speed. Otherwise, I’ll propose minimal design tweaks
I can outline sections and provide SEO copy blocks; longer guides are available on request.
You can implement internally, or I can handle fixes your call.
Handled via scalable IA, hreflang (if needed), and templated area pages.